Recruit Partners Like You Recruit People

Would you recruit a sales rep for your business just because they were enthusiastic, and knew someone they could sell your product to?  Without an interview? Without references? Without discussing salary or sales targets? It sounds a bit crazy doesn’t it! But that’s exactly what vendors do all the time with their channel partner recruitment. … Continued

Partner Recruitment – “Selection” not “Collection”

The success of any business is largely dependent on the quality of people it recruits. Similarly for vendors, the success of a channel program is largely dependent on the quality of partner it recruits. However, few vendors really devote as much time to their partner recruitment strategy as they do to their staff recruitment. In … Continued