Keeping You Up To Date With The Latest Channel News

The Lost Art of the Elevator Pitch

As channel consultants, we get to work with an incredible array of different companies and technologies. And with the breakneck speed of new product releases, it’s a real challenge trying to stay on top of it all. What continues to amaze us however, is how few companies can explain what they do in a concise … Continued

12 Elevator Pitch Examples to Inspire You

Elevator pitches effective when you’re talking to a stranger (at a networking event, in line, while riding public transit, or yes, on an elevator), and they ask, “What do you do?” or “Where do you work?” In situations like these, you need a short, snappy, easy-to-grasp explanation of your company and its products. The person … Continued

The Elevator Pitch is Dead

For all the talk about Moore’s Law and the notion that computing power increases unabated, Jay Baer (founder of Convince & Convert) believes there’s not enough talk about another law he feels has equal importance in marketing and public relations. It’s what he calls the Law of Boundless Brevity. In this article, he explains why the … Continued

International State of the Channel 2021 Webinar

CompTIA has released its highly anticipated “International State of the Channel” report for 2021. While the research chronicles the impact of last year’s unprecedented events, the findings mainly focus on the future and what’s next for the channel. This year, the report includes an international focus, covering Australia/New Zealand, United States, United Kingdom, Canada, and … Continued

Recruit Partners Like You Recruit People

Would you recruit a sales rep for your business just because they were enthusiastic, and knew someone they could sell your product to?  Without an interview? Without references? Without discussing salary or sales targets? It sounds a bit crazy doesn’t it! But that’s exactly what vendors do all the time with their channel partner recruitment. … Continued

10 Things You May Have Missed at ChannelCon Online 2021

There’s a reason why CompTIA chose “Explore” as the theme for ChannelCon Online this year. The world has changed so much that it’s become critically important to always be searching for new technology innovations and improvements that can help businesses succeed. This year, ChannelCon featured 10+ hours of content to explore, and attracted more than … Continued

10 Strategies To Recruit Partners That Produce

Learning how to recruit channel partners is the holy grail of many tech firms across the globe. And why not? Successful channel partner recruitment means developing a revenue engine that’s paid exclusively on performance, is trusted by businesses of all sizes and industry verticals and adapts nimbly to changing economic conditions. But first you have … Continued

5 Compelling Reasons to Revisit Your Brand Strategy

In talking to people at the recent CompTIA event, there was an overwhelming sense that we are living amidst the biggest changes in the way we work and view the world, probably since the second world war. Technology is again at the vanguard of this change but only in response to an invisible attack from … Continued

Mistakes to Avoid when Crafting your Business Plan

A business plan is a written document containing the goals of your business, but it’s also a detailed road map to achieve your business goals. To land investors, appeal to customers, retain and attract team members, or even just simply to succeed, this map needs to show methods of attaining goals and place timeframes for … Continued