It’s not often you have a conversation that makes you question whether the advice you’ve been giving for 15 years still applies. But that’s exactly what happened to me last month. In fact, it happened twice, with two different organisations, both exploring models that challenged some fairly established channel thinking. For years, we’ve encouraged partners … Continued
A couple of weeks ago, one of my clients mentioned that they were using AI to help conduct their pipeline reviews. I thought that was an interesting application because it addressed an issue faced by organisations across every tier of the channel – vendors, distributors and MSPs/solution providers. It also prompted me to explore what … Continued
Artificial intelligence is changing far more than the way organisations work internally. It’s also changing how customers discover, evaluate and choose the companies they do business with. As buyers increasingly rely on AI to research suppliers and compare options, many of the traditional ways organisations have differentiated themselves are becoming less effective. This thought-provoking Harvard … Continued
CHANNEL NEWS
An informative Industry News & Announcement Service
Over 8,500 Subscribers
WHAT OUR CLIENTS SAY
