10 Ways to Control Customer Perception of Your Business

Customer perception is how existing and potential customers view your business and its offerings. It can easily tip the scale in favour of or against purchasing from your company. But while a global company like Starbucks might have the resources to change customer perception, how do smaller businesses find their niche? This article from Userlike … Continued

How to Change Brand Perception to Drive Growth

It seems obvious that an organization’s image and market perception is critical. Too often, however, companies fail to understand the distinct impact that weak or inaccurate brand perception can have on their bottom line. As a result, they may under-invest in developing and managing their brand, even as buyer behaviour has changed so profoundly. Or … Continued

CompTIA Community Meeting at Sofitel Sydney on 4th May

We’re delighted to announce that the next CompTIA ANZ Community Meeting will be live and in person on May 4th at the Sofitel Sydney. As businesses readjust to easing restrictions and the return to the office for many, businesses need to adapt to selling in this new hybrid environment. Nowhere is this more prevalent than … Continued

Don’t Ask WHO Your Customer Is. Ask WHY

When we’re thinking about marketing, one of the first questions that comes up is “Who are we selling to?” And the answer, eight times out of ten, is a list of demographic, sociographic, psychographic and other ‘aphic’ dimensions that describe an ideal client. This is the ‘customers that look like this’ approach. It’s useful to … Continued

Smarter Simpler Selling to Small Business

Selling to small businesses is an entirely different animal. It requires a different approach than marketing to consumers, mid-sized companies, or enterprise organizations. So what’s the best way to effectively market to small business owners? In this article, Sydni Craig-Hart from Smart Simple Marketing explains how to align with small business owners’ mindset, appeal to … Continued

12 Elevator Pitch Examples to Inspire You

Elevator pitches effective when you’re talking to a stranger (at a networking event, in line, while riding public transit, or yes, on an elevator), and they ask, “What do you do?” or “Where do you work?” In situations like these, you need a short, snappy, easy-to-grasp explanation of your company and its products. The person … Continued

The Elevator Pitch is Dead

For all the talk about Moore’s Law and the notion that computing power increases unabated, Jay Baer (founder of Convince & Convert) believes there’s not enough talk about another law he feels has equal importance in marketing and public relations. It’s what he calls the Law of Boundless Brevity. In this article, he explains why the … Continued