7 Common IT Training Mistakes To Avoid

In today’s fast-paced and ever-evolving world of technology, keeping IT teams equipped with the latest skills and knowledge is crucial for organizations to stay competitive. However, many IT leaders fall into common training mistakes that hinder their teams’ growth and potential. In this insightful post, John Edwards (CIO (US) delves into seven common IT training … Continued

Save The Date for the CompTIA Spotlight Awards

October 25th will be the date for the inaugural CompTIA Spotlight Awards. These awards will take place during an industry gala dinner, and will recognise four individuals, and four organisations, in the CompTIA Community, who have demonstrated excellence in their field.  Individual Awards Company Awards Please Note: You must be an employee of a CompTIA … Continued

The Four Challenges Of Adopting A Subscription Model

The growing preference for companies to use third-party cloud-based software services is having a profound impact on the enterprise technology market. For software providers, the subscription business model is becoming the dominant one. New Software-as-a-Service (SaaS) entrants were “born in the cloud,” but numerous hardware and software companies started out with traditional on-premises licensing models. … Continued

Creating Customer Value With Subscriptions

It is no secret that the continued expansion of digital and the proliferation of data has fundamentally changed what it takes to compete in retail. Subscription businesses – in which consumers periodically pay a predetermined amount for a service or set of goods – have emerged as one way to use data to reimagine retail … Continued

10 Ways to Control Customer Perception of Your Business

Customer perception is how existing and potential customers view your business and its offerings. It can easily tip the scale in favour of or against purchasing from your company. But while a global company like Starbucks might have the resources to change customer perception, how do smaller businesses find their niche? This article from Userlike … Continued

How to Change Brand Perception to Drive Growth

It seems obvious that an organization’s image and market perception is critical. Too often, however, companies fail to understand the distinct impact that weak or inaccurate brand perception can have on their bottom line. As a result, they may under-invest in developing and managing their brand, even as buyer behaviour has changed so profoundly. Or … Continued

CompTIA Community Meeting at Sofitel Sydney on 4th May

We’re delighted to announce that the next CompTIA ANZ Community Meeting will be live and in person on May 4th at the Sofitel Sydney. As businesses readjust to easing restrictions and the return to the office for many, businesses need to adapt to selling in this new hybrid environment. Nowhere is this more prevalent than … Continued