What is the Real Opportunity For Partners in Generative AI

Generative AI continues to dominate discussions around tech industry and channel growth opportunities. As an example of hype, McKinsey & Company predicted a potential of $4.4 trillion of Gen AI economic boost – the equivalent of adding another Germany or auto industry to the world GDP. But what does that mean for partners?

In this article, Lisa Lawson and Jay McBain from Canalys cut through the consumer hype and media hyperbole to arrive at actionable advice for partners of all types. They predict that while the channel opportunity is massive – $15 billion this year growing to $159 billion by 2028 – the growth isn’t evenly spread across all partner or services types.

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