Over the past month, I had the pleasure of joining two very different podcasts, each with a different audience but a surprisingly similar conversation. Susanna Kenyon-Muir invited me onto A Portfolio Life to discuss the challenges people face when leaving a corporate role to build a portfolio career, while Kanika Vasudeva welcomed me to Business Expansion Tips to explore why so many coaches, consultants and business owners feel uncomfortable when it comes to selling themselves.
Although the conversations took different directions, they both arrived at the same conclusion: effective selling isn’t about persuasion, pressure or clever techniques. It’s about helping people make better decisions, asking better questions, building trust and creating genuine value. Perhaps not surprisingly, both conversations led to the lessons behind my new book, Everything I Know About Selling, I Learned From a Tennis Racquet.
Whether you’re building a portfolio career, growing a consulting business, selling technology through channel partners, or simply trying to influence others, I hope you’ll find something useful in these two conversations.
Business Expansion Tips: How To Sell When You Don’t Want To?
- Spotify: https://open.spotify.com/show/3B6655QJPgHgdFc0RiZVMu
- Apple Podcasts: https://podcasts.apple.com/us/podcast/business-expansion-tips-with-kanika-vasudeva/id1691873468
- YouTube: https://www.youtube.com/playlist?list=PL-AX9jCLrMHC0KhgGc0edhj1Eo-VmzBz3
A Portfolio Life: The Art of Selling Without Sleazy Selling Tactics
- Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-art-of-selling-without-sleazy-selling/id1691458568?i=1000777713838
To learn more about the book “Everything I Know About Selling, I Learned From a Tennis Racquet”:
