There’s plenty of evidence that selling indirectly through solution providers is an extremely efficient route to market for tech vendors. However, that success is often predicated on those same vendors knowing how to sell through the IT channel—why they want to do it, where to find the best partners, and when to use them. That, it turns out, is not so simple.
To help vendors better understand where they stand regarding their channel progress, and how they can improve, CompTIA’s Channel Development Advisory Council created a Channel Readiness Assessment that provides a current status but also prescriptive advice on where—and how—vendors can make improvements.
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