It is amazing to me that so few resellers can articulate their value proposition succinctly. I know they have one. They wouldn’t be in business if their customers didn’t see value in them. But it seems to me that only a very small minority has ever spent the time to sit down and clarify what that value is.
In this article that appeared in ARN, Moheb Moses shares his thoughts on how resellers build a strong value proposition, and how important this is for growing your busienss.