If you are a sales person, you know it can take a hell of a lot of work to get to the point of securing a demo with a potential customer. So once your demo is booked, the last thing you want to do is to lose a potential deal with a poor demonstration.
So what does a good demonstration involve and what are they key elements for success? Mark Cox recently published a great article on LinkedIn that outlines what he calls are the 8 demo rookie mistakes. Read it in full to understand the 8 areas that Mark identifies as being critical to success so you are prepared to nail your next customer demonstration!