Money invested in the channel by vendors is an important and sometimes contentious topic. Investment must occur in order for the channel to be successful however it needs to be spent wisely, maximising the return on the channel investment. So the obvious (and age old) question is, how do you ensure that the money you spend will yield a significant return?
This article looks at channel investment from a vendor perspective, focusing mostly on channel marketing investment. It outlines the importance of accountability and measurability when it comes to marketing planning and spend and discusses what a good marketing plan will contain. Read this article to learn what the key components of a comprehensive, integrated and measurable marketing plan are and start improving the return on your channel investment today.
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