The Small to Mid Size Business (SMB) market is large here in ANZ and if you are an MSP, serving this market can be highly profitable. As with most market segments, there are nuances that you need to be aware of in order to be successful but when it comes to the SMB market, the answer may be quite simple.
Michael Conn of Nerdio has written a sharp article that outlines the key problems SMB organisations face when it comes to IT. He also addresses how MSPs need to position their services to help SMB customers overcome their problems. Not surprisingly in the end it boils down to two key things – addressing their pain points and making it about them, not you. Read the article in full to understand what this means exactly for SMB customers.