Why Sales Goals and Diets Don’t Work

The start of a new year.

A time when we set goals for ourselves (if you still remember the New Years Resolutions you made late in the night), and also a time when we set goals for our business and our partners.

But goals are funny things. They definitely motivate, but only for a while. But as Geoffrey James points out in this article, if you really want to be successful at sales (or indeed anything else) you must learn to be motivated by the process.