Why the Secret to Success is Setting the Right Goals

With such a focus on Incentives, KPIs and behaviours this month in our articles, when I stumbled across this recent TED talk by John Doerr, I thought it was too interesting not to share. John discusses the concept of OKRs (objectives and key results), rather than KPIs, and how they are a powerful tool in helping to achieve aggressive goals.

John explains that OKR is a goal-setting system that’s been employed by some large global companies (like Google, Intel and Bono!) to set and execute on audacious goals. Watch this video and learn about how John believes that setting the right goals can mean the difference between success and failure and how they can be used to hold both ourselves and our leaders accountable. 

Why The Secret to Success Is Setting the Right Goals